You know that perfect website you’ve been planning in your head? The one you’ll launch when everything is exactly right? Here’s your wake-up call: Perfect is costing you clients right now.
The Endless Research Loop
You’ve looked at 47 different websites “for inspiration.” You’ve made mood boards. You’ve collected font pairings. Meanwhile, potential clients are hiring your competitors because they can actually find them online.
The “What If” Spiral
What if people don’t like it?
What if it’s not perfect?
What if I need to change something?
Here’s a better question: What if you’re losing dream clients while you worry?
The Comparison Trap
Comparing your website-in-progress to someone’s finished site is like comparing your first piano lesson to a concert pianist. Stop stalking your competition and start serving your clients.
What Actually Matters
Your future clients care about:
- Finding you easily
- Understanding what you do
- Seeing examples of your work
- Knowing how to hire you
That’s it. They’re not counting your scroll animations.
The Permission Slip
You can update your website later. You can change your photos. You can revise your copy. But first, you need to exist online. Consider this your permission to launch before it’s perfect.
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