That ‘coming soon’ page isn’t protecting your brand – it’s killing your business. While you’re perfecting your font pairings, real clients are hiring someone else who actually exists online.
The Launch Excuses That Cost You
- “I need better photos first”
- “My copy isn’t perfect yet”
- “I’m still tweaking my offerings”
- “My portfolio needs more work”
- “I’m waiting for inspiration”
What You Actually Need to Launch
The bare minimum:
- Clear service description
- How to contact you
- Examples of your work
- Basic pricing info
- Professional photo
That’s it. Start there.
The Perfection Trap
Your website will never be:
- Completely perfect
- Totally finished
- Absolutely ready
But it can be: - Professional enough
- Clear enough
- Done enough
Launch Now, Upgrade Later
Start with:
- Simple one-pager
- Clear contact info
- Basic portfolio
- Core services
Then improve as you go.
What Actually Matters
Skip obsessing over:
- Fancy animations
- Perfect copy
- Complex features
- Endless options
Focus on:
- Being findable
- Looking professional
- Making it easy to hire you
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