Stop Making Your Business Complicated (A Guide for Overthinkers)

Your business has somehow turned into a tangled mess of 47 different tools, endless automations, and complicated packages that even you can’t explain anymore. Time to untangle this thing.

The Complexity Creep
It starts innocently enough. A new tool here. An extra service there. Suddenly you’re spending more time managing your business than actually running it. Your simple design service has somehow spawned 12 different packages, three membership tiers, and a waitlist system that requires a PhD to understand.

What Actually Needs to Be Complex
Almost nothing. Your business really only needs:

• A way to get clients
• A way to do the work
• A way to get paid

Everything else is probably overcomplicating things. Those fancy automations you spent weeks setting up? They might be causing more problems than they solve.

The Systems That Matter
Focus on simplifying:

• Your service offerings
• Your client process
• Your tech stack
• Your decision making

But don’t just slash and burn everything. Start by asking “Does this make things easier for my clients?” If the answer is no, it’s probably adding unnecessary complexity.

The Overthinking Trap
Stop asking:

• “What if I need this later?”
• “But what about edge cases?”
• “Shouldn’t I offer more options?”
  Instead ask: “Is this making my life easier right now?”

Your Next Steps
Pick one thing to simplify this week. Maybe it’s combining those three similar packages into one solid offering. Or finally canceling those subscriptions you haven’t used in months. Small steps lead to big clarity.

One Quick Trick for Tools
Here’s what I do when I think I need a new membership or tool: Sign up and cancel immediately. This gives you a month to actually try it, but prevents those sneaky auto-renewals that drain your bank account. If you don’t even notice when it expires, you probably didn’t need it. And if you do? You can always sign up again.

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