The Only Website Copy Formula You Need (Stop Overthinking It)

You’ve been staring at that blank page for hours. Every headline you write sounds like it came from a bad marketing textbook. And somehow everyone else’s website seems to flow perfectly while yours sounds like a robot wrote it. Let’s fix that.

The Only Formula That Matters
Here’s what people actually need to know:

• What you do
• Who you help
• How it works
• What happens next

That’s it. Everything else is just filler. And the best part? You already know all of this. You’re just making it harder than it needs to be.

Writing Headlines That Work
Stop trying to be clever. Instead of:
“Empowering visionary entrepreneurs to manifest their dreams”

Try:
“I help small businesses get more clients with websites that actually work”

See the difference? One sounds like every other business coach’s website. The other tells people exactly what they’ll get.

The About Page That Converts
Your life story is fascinating, but your clients care about:

• How you solve their problems
• Why you’re good at it
• What makes you different
• What it’s like to work with you

Tell them that instead of where you went to college or how much you love coffee.

Where Most People Get Stuck
The Services page. Everyone overthinks it. Here’s what to write:

• Name your service clearly
• Explain what people get
• Tell them how long it takes
• Show them how to start

No fancy names. No complicated packages. Just clear information that helps people decide.

What Actually Works
Your website copy needs to sound like you’re explaining your business to a friend. Not a robot, not a marketing guru, just you. Because guess what? That’s exactly what your clients want.

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