Let’s ban “passionate creative who loves coffee and helping people.” Forever. Your about page doesn’t need to sound like everyone else’s – it needs to sound like you.
The Bio Clichés That Need to Die
Skip the:
- Coffee obsessions
- Dog mom status
- Travel addiction
- Dream-chasing
- Passion-following
Your clients don’t care.
What People Actually Want to Know
Tell them:
- How you solve problems
- Why you’re good at it
- What makes you different
- Who you work best with
- What it’s like to work with you
The Experience Section That Works
Instead of:
- Vague credentials
- Random certificates
- Year-by-year history
Share: - Relevant expertise
- Client results
- Specific skills
- Real stories
Finding Your Voice
Stop trying to be:
- Quirky for quirky’s sake
- Professional to the point of boring
- Someone you’re not
Start being: - Clear
- Direct
- Actually yourself
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