Your Portfolio is Telling the Wrong Story

You’ve got great work. Amazing clients. Solid results. Yet somehow your portfolio makes it all look… boring. Here’s why: You’re showing the what without the why, and it’s killing your conversions.

The Portfolio Mistakes That Cost You
You’re probably:

• Dumping every project you’ve ever done
• Organizing by date instead of impact
• Showing final products without context
• Using technical jargon nobody understands
• Forgetting to explain what changed

Your work deserves better than that.

What Clients Actually Look For
They don’t care about:

• Your fancy design process
• Technical specifications
• Complex methodology
• Industry awards
• Project timelines

They want to know:

• How you solved problems
• What results you got
• Who you helped
• Why it worked
• What changed

Telling the Story That Sells
Each portfolio piece needs:

• The client’s original problem
• Your specific solution
• The actual results
• Clear next steps

But don’t just list these. Tell the story of how you took someone from struggling to successful. That’s what sells your next project.

The Portfolio That Works
Cut everything that:

• Doesn’t show your best work
• Is over three years old
• Doesn’t represent your ideal client
• Feels outdated
• Bores even you

Keep the projects that make people say “I want that too.”

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