Your Services Page Is Confusing People (Here’s How to Fix It)

Your brilliant work deserves better than a confusing services page. If you’re explaining your packages over and over in DMs, your website isn’t doing its job. Let’s fix that.

The Services Page Problem
Most service pages read like a shopping list of features. But here’s the thing: your clients don’t want to decode your packages. They want to know if you can solve their problem and how fast they can start. Everything else is just noise.

What People Actually Need to See
Before they’ll hand over their credit card, clients need to know:

• Exactly what you’ll deliver
• How long it takes
• What they need to provide
• What happens next

But don’t just list these – wrap them in context. Tell them why each deliverable matters. Show them how your timeline saves them time. Make it crystal clear why your process works.

Writing Services That Sell
Stop with the vague “packages start at…” pricing. If you can’t list exact prices, at least give them a real range. “Investment starts at $3,000” tells them more than “custom pricing for each project.”

The Package Names That Work
Nobody knows what “Basic/Premium/VIP” actually means. Instead, name your packages based on:

• What problems they solve
• Who they’re perfect for
• What results they deliver

Your process should be so clear that clients can picture themselves working with you before they even reach out.

The Next Steps That Convert
The biggest mistake? Making people guess how to hire you. Give them a clear path:

• Show them exactly what to do next
• Tell them when they’ll hear back
• Set clear expectations about timing
• Make it obvious how to pay

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