Your Website Template Isn’t Boring – Your Content Is

Let’s stop blaming your template for a minute and talk about what’s really making your website put people to sleep. But here’s the truth: the most gorgeous website in the world can’t save boring content.

The Real Content Crimes

1. “Welcome to my website”

Instead, try:

“Family photos that capture the chaos, not just the poses”
“Therapy for people who hate therapy”
“Find your dream home without losing your mind”

2. “I’m passionate about…”

Instead, try:

“After photographing 100+ weddings, I specialize in nervous grooms and camera-shy brides”
“Former anxiety sufferer turned therapist – I’ve sat in both chairs”
“From corporate burnout to life coach: I help others escape the grind”

3. Generic industry jargon

Instead of “transformational journey,” try:

“I help busy moms actually show up in family photos”
“Real estate that works for first-time buyers, not just investors”
“Life coaching for people who roll their eyes at life coaching”

4. Mission statements that say nothing

Instead of “We strive to exceed expectations,” try:

“Helping anxious couples become confident parents through therapy”
“Finding homes for people who’ve seen ‘just one more house’ 50 times”
“Capturing senior portraits that don’t look like everyone else’s”

How to Make Your Content Actually Interesting

Tell Real Stories, Not Fluff

Share the disasters that led to success
Include the messy middle
Write like you’re talking to a friend over coffee
Let your personality actually show up

Focus on Specifics That Matter

Actual results your clients got
Real problems you solved
Concrete examples of your work
Clear next steps for booking you

The Portfolio Makeover

1. Showing every project you’ve ever done

Instead, try:

Feature 5 of your best family sessions with full stories
Showcase your 3 most dramatic home transformations
Share your top client success stories with real results

2. No context for your work

Instead, try:

“This couple went from ‘we hate photos’ to booking yearly sessions”
“How this family found their dream home after losing 3 bidding wars”
“From panic attacks to public speaking: Sarah’s 6-month journey”

3. Zero personality in project descriptions

Instead, try:

“The wedding where the dog ate the rings (and we got amazing photos anyway)”
“The house that needed love, not just a renovation”
“The therapy client who swore she’d never cry (spoiler: we both did)”

4. Missing the “so what?” factor

Instead, try:

“These brand photos helped launch a six-figure coaching business”
“A house hunting strategy that won against 12 other offers”
“The therapy breakthrough that saved a 20-year marriage”

The Bottom Line

Your template isn’t the problem – it’s what you’re putting into it. Great content in a basic template beats beautiful design with boring copy every time.