Wedding photography websites have one job: connect amazing photographers (that’s you) with couples who’ll love your work. But something interesting happens when couples land on most photography sites – and it’s probably not what you’re hoping for.

The Gallery Problem

You’ve shot hundreds of beautiful moments, and naturally, you want to show them all. But here’s what I’ve learned watching couples search for their photographer:

• Couples look at an average of 3-4 photos before deciding if they like your style
• If they can’t figure out your vibe in 30 seconds, they’re gone
• Too many options actually make it harder for them to choose you

What Couples Actually Want to See

Behind all the pretty pictures, couples are really looking for answers to these questions:

• Can you handle their drunk uncle?
• Will you make their weird family dynamics look somewhat normal?
• Are you going to make them feel comfortable in front of the camera?

The Secret Nobody Tells You

Your best clients don’t book you because you can take pretty pictures (though you absolutely can). They book you because they feel like they know you. Your personality and approach matter just as much as your portfolio.

The Fix (That Actually Works)

Here’s what makes the difference:

• Showcase your absolute best shots – quality over quantity
• Tell actual stories about the weddings you show
• Write like you’re talking to a friend over coffee
• Show your face and share your approach to wedding days

The Uncomfortable Truth

You’re not just competing with other wedding photographers anymore – you’re competing with everyone’s ability to take a decent iPhone photo. Your website needs to show why hiring a professional (specifically YOU) matters.

The good news? You already have everything you need to make this work. You know how to capture authentic moments. You know how to tell stories through images. Now it’s just about bringing that same authenticity to your website.

Want to know if your website is working? Ask yourself this: Would you hire you based on your website alone? If the answer isn’t “hell yes,” we need to talk.

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