Your website has one job: turning visitors into clients. Before you get lost in complicated features and endless pages, make sure you have these essential elements that actually drive results. Get these right first, then build on your success.
The Homepage That Works
This isn’t just your digital business card – it’s your elevator pitch. What you do, who you help, and how to hire you. That’s it. No life story required. If visitors have to scroll for 20 minutes to figure out what you offer, they won’t.
The Services Page That Sells
Stop hiding your best work behind vague descriptions. People want to know:
- Exactly what you do
- How much it costs (or how to find out)
- What working with you looks like
- When they can start
The Portfolio That Proves It
Your work sells itself – if people can actually see it. Skip the fancy categorization and endless galleries. Show your best projects, explain what problems they solved, and make it easy to hire you for something similar.
The About Page That Matters
Spoiler: People don’t need your whole backstory. They want to know if you can solve their problem. Share enough to build trust, show your expertise, and help them decide if you’re the right fit.
The Contact Page That Converts
This is where decisions happen. Don’t mess it up with:
- Complicated forms
- Hidden email addresses
- Vague next steps
- Missing pricing info
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