You’re booked solid. You’re doing great work. But every time you open your pricing page, you get that feeling in your stomach. Here’s how to raise your rates without the drama.
The “When Is It Time?” Question
You’re ready to raise prices when:
- You’re consistently booked out
- Clients keep saying “yes” without negotiating
- Your skills have leveled up
- You’re working too much for too little
- The thought of another project at your current rate makes you want to hide
The Money Mindset Trap
Stop saying:
- “But what if no one hires me?”
- “Other people charge less”
- “I’m not experienced enough”
Start asking: “What if better clients are waiting for me to charge what I’m worth?”
How to Actually Do It – The practical steps:
- Set a date (no backing out)
- Email existing clients with notice
- Update your website pricing
- Adjust your proposal templates
- Practice saying your new rates out loud
The Client Email Template – Keep it simple:
- Thank them for their business
- Announce the change (with date)
- Confirm their current project rate
- Offer a last chance at current pricing
No apologizing necessary.
What Actually Matters – Focus on:
- Clear communication
- Reasonable notice
- Professional presentation
- Consistent messaging
Skip the guilt, fear, and endless explanations.
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