Price increases aren’t just about making more money – they’re about sustainability. If you’re reading this while booked solid but barely profitable, this timeline is for you. And if you’re apologizing for your rates while working nights and weekends, we need to talk.
The Perfect Time Doesn’t Exist
Stop waiting for that magical moment when raising your rates feels completely comfortable. It won’t come. The best time to raise your prices is when you’re busy, not when you’re desperate. Your workload is the clearest sign that people value what you do – now it’s time for your prices to reflect that.
The 30-60-90 Plan
Three months out, you need to get real with your numbers. Review your current rates against your actual working hours. Calculate your real costs, including all those subscriptions you forgot about. Research what others charge, but don’t let it paralyze you. Then map out your new packages based on what’s actually working in your business.
Most business owners skip this step and jump straight to announcing new prices. But this groundwork makes everything else easier – and helps you feel confident in your new rates.
Two Months Before Launch
This is when the real work starts. Draft your announcement emails until they feel natural, not apologetic. Update your proposal templates to reflect your value. Prepare your pricing page with confidence. Most importantly, plan how you’ll handle current clients – because keeping good clients is just as important as attracting new ones.
The Last 30 Days
Now it’s time to tell people. Start with your current clients – they deserve to hear it first. Give them a clear deadline to book at current rates. Then update your website, adjust your social media, and start telling new inquiries about your upcoming changes.
The Communication Script That Works
Here’s what to actually say:
“Hey [Name], I wanted you to be the first to know that starting [date], my rates for new projects will be increasing. Since you’re a current client, I wanted to give you the chance to book at current rates if you schedule before [date].”
No justification needed. No apologizing. Just clear information and next steps. Your confidence in your rates sets the tone for how clients will receive them.
What Actually Works
Forget worrying about losing all your clients or crafting the perfect market research. Instead, focus on clear communication and professional delivery. Your new rates aren’t just numbers – they’re a statement about your expertise and the value you provide. Own that.
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