Stop Overthinking Your About Page – What Really Matters

Your About page isn’t just your digital diary – it’s a sales page in disguise. Yet most About pages read like a LinkedIn profile had a baby with a personal blog. Time to turn that story into something that actually brings in clients.

The About Page Reality Check
People don’t read your About page because they’re curious about your life story. They read it to decide if they can trust you with their project. Every word needs to earn its place, and no, your coffee addiction hasn’t earned a spot.

What Clients Actually Want to Know
They’re scanning your page for answers to:

• Can you solve their problem?
• Have you done it before?
• Will you be easy to work with?
• Are you worth the investment?

Forget your chronological life story. Build your About page around answering these questions instead.

The Trust-Building Formula
Start with your value proposition – what you actually do and who you help. Then back it up with:

• Specific expertise that matters
• Relevant experience (not your whole resume)
• Client success stories
• Your unique approach

But don’t just list these like bullet points. Weave them into a story that shows why you’re the obvious choice for their project.

The “Professional Human” Balance
You can be professional without being boring. Personal without oversharing. The key is choosing details that actually matter to your clients. That time you pivoted your business? Relevant. Your dog’s Instagram handle? Not so much.

What Actually Works
Stop trying to be relatable to everyone. Instead, be incredibly valuable to the right people. Share the journey that led you here, but focus on the parts that matter to your clients’ success. And for the love of conversions, make it crystal clear what they should do next.

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