Stop Pretending to Love Your Business (A Reality Check)

Let’s be honest: Sometimes you hate your business. Not in a “just having a bad day” way, but in a “what have I built and why am I doing this” way. Here’s the thing – that’s actually normal. And fixable. Without burning everything down and starting over.

The Love Your Business Lie
Everyone on Instagram is posting about how much they love what they do. Meanwhile, you’re sitting there wondering if you’re the only one who sometimes wants to throw their laptop out a window. You’re not.

Signs Your Business Needs a Reset

• You dread opening your inbox
• Your clients all feel wrong
• Your prices make you cringe
• Your services drain your soul
• You’re avoiding your own work

But don’t panic. Hating your business doesn’t mean you’re failing – it means you’re growing past what you originally built.

What’s Actually Wrong
Usually it’s not the whole business. It’s:

• The clients you’ve outgrown
• The packages that don’t work anymore
• The boundaries you never set
• The systems that waste your time

Think of it like a house that needs renovating, not demolishing. You can keep the foundation while gutting the inside.

The Permission to Change
You’re allowed to:

• Raise your prices (again)
• Fire problem clients
• Change your services
• Pivot your direction
• Rebuild your systems

Your business should work for you, not the other way around. If it’s not working, change it. No explanation needed.

The Renovation Plan
Start with one thing. Maybe it’s finally raising your rates. Or stopping that service you hate. Or firing that client who makes you want to hide. Small changes add up to big shifts.

Because here’s the truth: You don’t have to love your business every day. But you shouldn’t hate it most days either.

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