That website you’ve been “almost ready” to launch for six months? Yeah, let’s talk about that. Your perfectionism isn’t making it better – it’s just keeping you invisible. Here’s how to actually get it done.
The Launch Timeline Trap
You don’t need three months to launch a website. You need:
- One week for content
- One week for design
- One day for testing
- One hour to hit publish
Everything else is just procrastination disguised as perfectionism.
What Actually Needs to Be Done
Essential stuff only:
- Homepage that explains what you do
- Services page that shows how to hire you
- About page that builds trust
- Contact page that works
- Portfolio that proves you know your stuff
Notice “perfect animation transitions” isn’t on that list? There’s a reason.
The Pre-Launch Checklist
Check these and launch:
- Links work
- Forms send emails
- Mobile looks decent
- Pricing is clear
- Contact info is correct
That’s it. Your website isn’t a rocket launch. Nobody dies if your font spacing is off by two pixels.
Signs You’re Stalling
Be honest – are you:
- Endlessly tweaking colors
- Rewriting the same paragraph
- Adding “just one more thing”
- Waiting for the “perfect time”
- Still “gathering inspiration”
These aren’t improvements. They’re fear wearing a productivity costume.
What Actually Matters
Your website needs to:
- Tell people what you do
- Show them how to hire you
- Look professional enough
- Work on phones
- Load quickly
Everything else is just bonus points you can add later. Launch now, perfect later.
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