Your website is like a houseplant – ignore it completely and it dies, obsess over it daily and you’ll drive yourself crazy. Here’s how to keep it alive and thriving with minimal effort.
The Bare Minimum That Matters
You absolutely need to check:
- That your contact forms still work
- Your portfolio isn’t ancient history
- Your prices are current
- Your links aren’t broken
- Your plugins aren’t extinct
Everything else is optional. Yes, really.
The “Set It and Forget It” System
Do these once, automate forever:
- Contact form notifications
- Backup scheduling
- Security updates
- Analytics tracking
- Speed monitoring
The key isn’t doing everything – it’s knowing what actually needs your attention.
Monthly Check-Up (Takes 15 Minutes)
Quick hits:
- Send yourself a test contact form
- Click through main pages
- Check latest portfolio items
- Verify social links work
- Make sure payments process
If something’s broken, fix it. If not, go back to actually running your business.
The Update Strategy That Works
Stop updating everything just because you can. Instead:
- Update prices when they change
- Add portfolio pieces when they’re done
- Fix broken stuff when it breaks
- Refresh content when it’s outdated
Notice “redesign everything because you’re bored” isn’t on the list?
What Actually Needs Work
Skip obsessing over:
- Tiny design tweaks
- Perfect font pairings
- Endless plugin updates
- Weekly redesigns
Focus on what makes you money:
- Clear services
- Working contact forms
- Updated portfolio
- Current pricing
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