How to Choose a Photographer for your Personal Brand


While there are lots of ways to capture great photos of yourself, sometimes it’s best to let a professional take that item off your to-do list. Once you’ve made the choice to hire a photographer, how do you know which one is best for you? Here are a list of tips to consider.

  1. Their portfolio. Does their style match yours? Photographers have different esthetics, ranging from documentary, portrait, lifestyle, family, travel etc. Make sure they specialize in the type of photography you need in order to authentically capture your personality and brand?
  2. Referrals – The best photos happen when people feel comfortable. It’s the photographer’s job to create a relaxed environment. Ask other people who have worked with her, or read Testimonials to see what it was like.
  3. Ask about Pricing details. Sometimes there can be hidden expenses at the end of the photography process. Be sure to find out ahead of time, so there are no surprises. Or find a photographer who offers an all-inclusive experience.
  4. Ask how many photos are included, and if there are any copyright restrictions. Great photography is an investment that takes time and planning. You’ll want to have enough imagery to use for your website and social media posts for the next 3-6 months.
  5. Create a shot list. Make the most of your session by pre-planning some of the shots you know you need. Need help? Think about your typical work day or week. Are you speaking or writing? What do you do in your off-time? Drinking coffee, thrifting, exercising… what kinds of activities tell the story of you? Think about upcoming holidays, events or product launches that you’ll want to spotlight within the next few months. This way you’ll have those images handy when the time comes to post.
  6. Communicate with your photographer. If you know you’ll be using the majority of your images for Pinterest, she might choose to shoot primarily in a vertical format. That might change if they’re all for Instagram. Tell her why you’re doing this, so she can deliver the photos of your dreams!
  7. Tag your photographer. If you loved your photos and had a fabulous experience, let them know when you post your pics online. I promise, this will make her day!
  8. Start planning your next session! As long as you have a personal brand, you’ll need great photography to support it. It’s no different than a boutique needing to update inventory for every season. Think in terms of 6 month increments. Invest in your self and your business and watch it skyrocket to the next level!

If you’d like to work with us, send us a note! We’d love to deliver an unforgettable experience for you!




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